You ever tell someone you want
to help them with something? Halfway through do you ever find that
you’ve “taken over” the project with little regard to what the person’s
wants or needs were? Maybe you didn’t mean any harm, in fact, you
probably had nothing but good will towards the person. Yet, when you
stepped back from the situation you realized that what you did was not
for them, it was for you.
Hi
all, this is David. I’m Jaimee’s husband and I wanted to take this
opportunity to say sorry to my beautiful, amazingly talented wife. For
three years now she has worked on refining her craft, defining her
style, & building her brand. She has done very well at it I might
add and lately she has created some of the most stunning photographs I
have ever seen.
As she has
been doing this though, I have been a stumbling block in her way. Like I
mentioned above: I had nothing but her best in mind, but I couldn’t see
past my own selfishness. This has played itself out in many ways, but
most notably as it pertains to you (the reader) in the unveiling of her
new website and blog.
Coming
into this wedding season I felt it imperative to change Jaimee’s
website to fit a Minneapolis audience. While this is obviously a good
business move, I failed to realize that design can change, but brand
should not.
What do I
mean by this? I mean that Jaimee has spent three years defining a brand
that is increasingly simple, clean, refined, natural, real, and
sophisticated. As I created her most recent website though I pushed my
own vision of what her brand should be rather than letting her vision
shine through and allowing her images to redesign her web presence.
To
some this may seem silly, but to me it’s a big deal. I rushed my wife into doing something instead of patiently allowing her to make a strategic decision. Sure, she got a website in time for her wedding season.
She got some business cards before heading to Colorado for her first wedding of the year, but she didn’t
get what she deserved: a website that does her artwork justice without
redefining her brand.
And
so, this blog post is to say, “I’m sorry Jaimee. Sorry for plugging my
ears or tuning you out when I am supposed to be your helper. Sorry for
forcing my vision of what you should be instead of allowing you the
freedom to flourish in the manner and ways that God has gifted you. I
love you.”
So what happened?
We scrapped the old site, and we started again.
What
resulted was this. Jaimee’s version of the new JaimeeMorse.com. In this
update, I did a lot of work, but Jaimee was the visionary, there every
step of the way as we made this website hers- one that she can love,
appreciate, get excited about, and continue to grow with.
We hope you enjoy it as much as we do. Oh, and make sure you find out what one item on my bucket list I am seeking to accomplish in 2014!
The Morses
